We are excited to announce our latest feeds integration with AppsFlyer, making it easy for mobile-first brands to take advantage of AppsFlyer’s leading mobile attribution and marketing analytics platform.
Our existing integration gave mutual customers the ability to seamlessly implement the AppsFlyer kit and forward raw event data from their mobile app to AppsFlyer for measurement of user behavior. With the recent updates to the integration, customers can also configure a feed to ingest attribution data back into the mParticle platform helping mobile marketers identify, repeat and optimize high impact user acquisition campaigns.
In the later phases of the customer lifecycle, marketers priorities shift from acquisition to retention. Unifying in-app behavioral data with measurable feedback data such as how, where and why a user installed an app can be used to catalyze re-engagement through personalized and targeted campaigns.
Existing mParticle customers interested in setting up an AppsFlyer feed can contact their Customer Success team today!
If you’d like to learn more about using mParticle to send your event data to AppsFlyer, contact us.