Today we are excited to announce our integration with Oracle’s Data Management Platform (Oracle DMP) powered by Oracle Bluekai – the world’s largest third-party data marketplace.
As a certified silver level member of the Oracle Partner Network we are continuously evolving our partnership to make it easy for our customers to use Oracle’s solutions without the need for custom code. We’ve introduced integrations with Oracle Data Cloud/DataLogix and more recently Oracle Responsys, making it easy for marketers to define audience segment criteria in our platform and orchestrate message delivery through Oracle Marketing Cloud.
With this latest integration, we make it just as simple for companies to send their first-party data from mParticle to Oracle’s DMP. Mutual customers can take advantage of our app-centric first-party data collection methods and combine that with second-party and third-party data from Oracle’s Data Cloud to accurately target customers across ad networks.
Whether you decide to build a target list using mParticle’s Audience Builder and send directly to Oracle Responsys or send you raw event data to Oracle’s DMP – the choice is yours. mParticle give you the flexibility to choose the marketing stack you want without technical constraints.
To learn more about our Oracle integrations contact us.