Tapjoy’s mobile platform provides mobile engagement and monetization services for leading advertisers and app developers. Advertisers rely on Tapjoy’s diverse suite of rewarded Interplay® ads including video and rich media to impact performance and developers utilize their technology and mobile expertise to acquire and monetize users.
This integration brings together mParticle’s expertise in collecting multi-screen customer data and Tapjoy’s ability to analyze and act on that data. Brands now have a unique opportunity to put their data to work and personalize in-app experiences to optimize revenue from every user.
Contact us for more information on this integration.