comScore SDK Enabled in mParticle Platform to Deliver Seamless Third-Party Measurement of Content and Advertising
NEW YORK, NY, January 30, 2017 – mParticle, the leading customer data platform, today announced that the company has partnered with comScore to make it easier for publisher clients to deploy comScore’s audience and advertising measurement solutions through the mParticle platform. With this integration, mParticle is providing a certified path for customers to implement the comScore SDK to enable both audience and advertising measurement with minimal development resources.
“The most important initiative on nearly every media company’s agenda in 2017 is to synthesize data and measurement across mobile and connected devices,” said Adam Biehler, Head of Partnerships at mParticle. “We are thrilled to work with comScore to make it easier for leading publishers to improve third-party measurement without the complexity of deploying and maintaining multiple SDKs.”
Starting today, joint mParticle and comScore customers will be able to take full advantage of the SDK integration. Customers can log into the mParticle platform, easily configure comScore settings and begin gleaning insights about their app users within minutes, providing a holistic, cross-platform view of their audiences.
“With mobile apps approaching 60% of overall time spent on digital devices, and with 18-24 year olds spending as much as 73% of their digital time in apps, quality app measurement is more critical than ever for brands and publishers,” said Nick Tabbal, senior vice president at comScore. “We are excited to work with partners like mParticle to help the industry remove development barriers, break down data silos and better understand the behavior of their cross-platform audiences.”
To learn more about mParticle, visit www.mParticle.com.
mParticle empowers brands to accelerate growth in a multi-screen world. Our simple, secure API connects to all the leading marketing and measurement tools and is used by forward-thinking brands including Airbnb, Venmo, Hulu, King, and Spotify to drive engagement, retention, and monetization. Since launching in 2013, the mParticle platform has grown to manage more than 1 billion mobile users a month, capture more than $5 billion in mCommerce transactions and process more than 250 billion API calls, on a monthly basis. Headquartered in New York City, mParticle was named as one of Crain’s 20 Best Places to Work in New York City and recognized as a “Cool Vendor in Mobile App Development” by Gartner.